March 13, 2009, Italy's top men's brands Zegna (Ermenegildo Zegna) Hang Lung Plaza store in Shanghai held a "The Heritage of Zegna" in spring and summer men's release. Mr. Brand, founder of the Ermenegildo Zegna founded in 1910 in Lanificio (Zegna wool factory), at the same time he is also the creator of fabric labels - his name will be sewing the edge of the cloth as a declaration of these labels to the world fine fabrics from Italy, Ermenegildo Zegna hand, this tradition has been retained. Nearly a hundred years in the development of brand history, Zegna fabrics innovative products has always been the essence and soul of the pillars.
All along, Zegna tailoring is not only a unique and highly sought after classic style, luxurious fabric is the first choice for fashion consumers. In the store, the rare cashmere, precious silk, soft mohair, has been hailed as "God's wool" vicuna wool and wool annual auction of gold fabric, such as the production of men's show, it dizzying. The scene is the most eye-catching high-tech research and development on its own Zegna menswear fabrics in spring and summer, you can touch and can be soft and comfortable "breathing" fabric of the innovation can.
COOL EFFECT - Zegna spring and summer is undoubtedly innovative, Lanificio Zegna wool fabric from the factory specially make the washing treatment, dark-colored fabrics with the same light-colored fabric surface characteristics, can be 80% reflective direct sunlight (general reflection of the dark fabrics only 20%). In addition, the "Cool Effect" dealt with fabrics, clothing will not affect any of the lightweight, soft and integrity, not only has a trendy appearance, while ensuring that the garment at a high temperature and cool comfort.
TROFEO 600 - is a Zegna suit summer in 2009 in a legendary fabric, it's rare is that the textile fabrics of wool, the incorporation of 15% natural silk is extremely rare. With "TROFEO 600" into the summer, has a natural sheen and soft touch, whether it is day or night, can have a good performance. Shiny like silk, wool textures but insisted the best choice for men.
ULTRA LIGHT SUITS ultra-light suit - as a new definition of the perfect costume, it is Lanificio Zegna wool factory on its own R & D results, from 220 grams per meter of only created out of wool fabric. Derived from ultra-light suit 13MILMIL13 innovative luxury fabrics, only 13 millimeters in diameter, this unique fabric is extremely soft and comfortable feel, breathability, and by a limited number of Australia and the United States Illinois wool weaving, cutting the need to take extra care to devoted to the production of the top men's clothing.
Elements - from Lanificio Zegna wool factory research and development, climate change can be adjusted automatically in accordance with and control the temperature, when the outside temperature and humidity, the fiber holes open, you can stay in the fabric surface from the water vapor and excess heat; when the fiber Closed hole, it can be separated from the external environment and to maintain the temperature. This will be "breathing" fabric is the "Upper Casual" in a series of unique products, the series introduced a new spyder jackets and trench coat, with detachable, there is cashmere and silk, silk and cotton material of choice .
September 2008, Zegna store for the second time the expansion of renovation, a two-tier area of 378 square meters store, store design and implement a consistent brand image of luxury, inadvertently revealed the Italian fashion, personal style. Separated into different store room, decorated with specially designed cabinets to showcase the different products, neat and orderly fashion in which customers can taste experience to the brand of charm.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment